During · 7 to 9 September 2026
The doors open. Amara walks in. Rodrigo walks in. Your booth is ready for both.
For three days the buyers walk past your stall at a rate of one every thirty seconds. Most of them flew in from a market where English is a second language. The assistant handles the first conversation in their language. Your team only steps in when there is a real order or dossier to negotiate.
Two scenes from a Monday on the floor. Amara in the morning. Rodrigo in the afternoon.
Amara walks up to your stall.
She is a pharmacist and importer from Abidjan, sourcing generics for a Francophone West African market. She prefers French. Your team speaks English and Hindi. Without the assistant, they would smile and watch her keep walking. With the assistant, she has a real conversation about WHO-GMP status and registration support.
So buyers stop walking past because nobody speaks their language.
Rodrigo has been walking the floor for three hours.
He is a distributor from Sao Paulo sourcing a generics range for Brazil. By your stall he has met forty manufacturers. The assistant greets him in Portuguese and pulls up your dossier and price list. The conversation is already different.
So the buyer placing the biggest order remembers your booth.
The assistant does the first hour of every conversation. Your team does the last twenty minutes.
The assistant handles the first sales talk. It learns what the buyer needs before your team steps in. Your team can then focus on the order or market entry rules.
- Greets every walk-up in their own language
- Answers dossier, WHO-GMP, CoPP, MOQ, lead-time and registration questions
- Captures the lead, the company, and the products they wanted
- Sends a thank-you email the same evening, with the product dossier attached
- Steps in when the assistant flags a serious importer or distributor
- Negotiates product range, volume, lead time and price
- Discusses registration support, WHO-GMP, CoPP and audit timelines
- Hands out physical samples and product brochures