After · 30 days post-show
The show ends Wednesday. Most exhibitors lose their leads by Monday. Yours keep working.
Sending hundreds of new emails at once can send many to spam. We prepare the sender and watch email health. Follow-up runs in the buyer's language for 30 days. Each message can include the right file and price list.
Every lead from your booth gets the same five-touch follow-up. In their language. From you.
Short, commercial, patient. No daily blasts. The right touches at the right time, until the buyer either replies or quietly drops off.
A short thank-you arrives that evening in the buyer's language. It includes the exact file and price list they asked for.
Anonymized case studies of similar buyers who placed orders. Same language. References to the registration and volume question they raised.
If they have not replied yet, a soft check-in. Same language, no pressure. Mention the production slot window narrowing for the next quarter.
If they engaged at all, an invite for a video call with your export manager or a manufacturing-audit slot.
One last warm note. By this point either you have a serious enquiry in motion, or the buyer is not ordering this season.
A new email address sending 200 messages in one day looks exactly like spam.
Gmail, Outlook and the providers your overseas buyers use filter unfamiliar senders sending a sudden flood of mail straight to spam. That is why most exhibitors get no replies after a show.
The fix is to start three weeks early.
Set up the sender address
We register a sender address under your own domain. So when the buyer sees the email, it is from you.
Start small, three weeks early
We send small amounts of mail from that address from the day you sign up. Slowly ramping, every week.
Build the trust before the show
By show day, Gmail, Outlook and the international providers see your sender as legitimate. Follow-ups land in the inbox, not in spam.
Send the real follow-ups
When you have hundreds of leads to email, the sender handles the volume because it has been ramping for weeks.
Amara replies in French twenty minutes later. Because the email she received was, too.
Bonjour Amara, Merci d'etre passee sur notre stand aujourd'hui. Le dossier produit et la liste de prix que vous avez demandes sont en piece jointe. Statut OMS-BPF disponible, MOQ 50 000 unites, delai de livraison 6 semaines...
Merci, le dossier est clair. Nous aimerions fixer un appel pour parler des volumes et du support a l'enregistrement pour notre marche...
Reply received · qualified importer · meeting requested
The order that closes in November. Was a Monday afternoon at your booth.
When Amara's purchase order goes through, you see which booth conversation it started from. So the next show is even better.
- 07 SepBooth conversation, Hall 2
- 07 SepDossier + price list sent, French
- 08 SepReply received, video meeting requested
- 24 SepManufacturing audit completed
- 12 NovPurchase order received
Tell us your stall number. We start setting up tomorrow.
Twenty minutes. We come back the next day with a plan and a price.