Fairshift, at the show

THAIFEX Anuga 2026

26 to 30 MayIMPACT Muang Thong Thani, Bangkok12 halls, 140,000 sqm3,300+ exhibitors

An AI booth assistant. Speaks every language your buyers do. Set up before you arrive.

THAIFEX brings 3,300 exhibitors and tens of thousands of buyers to Bangkok. Most speak Thai, Mandarin, Korean, Japanese or Arabic. Your sales team does not. We put an AI kiosk on your stand that does.

For exhibitors

Two new employees on your stand. One works the booth. One works the floor. Both speak every language your visitors do.

On your booth

The AI Booth Assistant

Think of it as your sharpest booth employee. It works every minute of every show day. It speaks 90 plus languages the moment a visitor walks up.

It knows your entire catalogue cold. Every spec. Every certification. Every lead time. It answers the way your best salesperson would, in whatever language the visitor speaks.

While your team is busy with one buyer, it is already qualifying the next two. The moment a real lead surfaces, it pings your team's phone with everything they need to close. Who the visitor is. What they asked about. Why they care.

On the floor

Expo Capture

Your floor team scans any badge or business card. Within seconds we hand back a real human profile. Who this person actually is. What they do at their company. Their LinkedIn. The kind of buyer they are.

The same day, while they are still walking the floor, a personal follow-up is prepared and sent promptly. In their own language. Written like your best salesperson sent it.

For the next two weeks we keep the conversation going. In their language. On autopilot. So leads do not go cold the moment your team flies home.

How they work together

A visitor walks into your booth. The assistant greets them, qualifies them, sends the warm one to your sales team. Your floor team scans a name badge across the aisle. Both threads merge into the same dashboard.

Sunday morning you stop counting business cards. You start ranking real opportunities.

The booth they remember

By day three, visitors have seen many booths. Yours can still stand out. They remember the AI assistant that spoke their language and knew the catalog. They tell coworkers about it, share it, and recall it when their boss asks.

Every other lead becomes warmer because they already know who you are when your follow-up email lands.

Who does what

Your team does what only humans can. We do everything else.

Your best salespeople should not repeat the same first answers all day. The kiosk can cover them in many languages.

Your booth team
  • Greets the buyers who came specifically to see you
  • Closes the deals worth closing
  • Negotiates price and terms
  • Builds the long relationships only humans can
Fairshift
  • Talks to every walk-in buyer in their own language
  • Captures the lead and types up the notes
  • Sends a follow-up email the same evening
  • Keeps reaching out for 30 days, in the buyer's language
The show, in numbers

Asia’s biggest food show. These figures are from the organisers, Koelnmesse and the Thai Department of International Trade Promotion.

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Exhibitors
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Halls
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Square metres
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Days on floor

Tell us your booth number. We start setting up tomorrow.

A twenty-minute call. Bring your booth number and which languages you expect to see most. We come back the next day with a setup plan, the timeline, and the price for your THAIFEX deployment.