During · 6 to 8 October 2026
The doors open. Lucía walks in. Mohamed walks in. Your booth is ready for both.
For three days the buyers walk past your stand at a rate of one every thirty seconds. Most of them prefer their first language for a serious commercial conversation. The assistant handles the first conversation in their language. Your team only steps in when there is a real volume or season to negotiate.
Two scenes from a Tuesday on the floor. Lucía in the morning. Mohamed in the afternoon.
Lucía walks up to your booth.
She is produce category manager at a Spanish supermarket chain. She speaks Spanish. Your team is from the Netherlands. Without the assistant, they would smile and watch her keep walking. With the assistant, she has a real conversation about varieties, calibres and organic certification.
So buyers stop walking past because nobody speaks their language.
Mohamed has been walking the halls for three hours.
He is a fresh-produce importer for a GCC retail group. He prefers Arabic. By your booth he has met forty suppliers. The assistant greets him in Arabic and pulls up your season calendar and GlobalG.A.P. status. The conversation is already different.
So the buyer placing the biggest seasonal order remembers your booth.
The assistant does the first hour of every conversation. Your team does the last twenty minutes.
The assistant handles the first sales talk. It learns what the buyer needs before your team steps in. Your team can then focus on real order volume.
- Greets every walk-up in their own language
- Answers variety, calibre, certification, MOQ, season and cold-chain questions
- Captures the lead, the company, and the programme they wanted
- Sends a thank-you email the same evening, with the variety sheet attached
- Steps in when the assistant flags a serious buyer
- Negotiates volume, price, incoterms and season windows
- Discusses cold-chain, lead times and logistics
- Hands out physical samples and seasonal calendars