After · 30 days post-show
The show ends Thursday. Most exhibitors lose their leads by Monday. Yours keep working.
Sending hundreds of new emails at once can send many to spam. We prepare the sender and watch email health. Follow-up runs in the buyer's language for 30 days. Each message can include the right product sheet.
Every lead from your booth gets the same five-touch follow-up. In their language. From you.
Short, commercial, patient. No daily blasts. The right touches at the right time, until the buyer either replies or quietly drops off.
A short thank-you arrives that evening in the buyer's language. It includes the product types, sizes, and quality papers they asked for.
Anonymized case studies of similar buyers and retail programmes. Same language. References to the volumes and markets they raised.
If they have not replied yet, a soft check-in. Same language, no pressure. Mention the season window narrowing for Q1 shipment.
If they engaged at all, an invite for a video call with your commercial lead or a sample shipment.
One last warm note. By this point either you have a real seasonal programme in motion, or the buyer is not buying this season.
A new email address sending 200 messages in one day looks exactly like spam.
Gmail, Outlook and European providers filter unfamiliar senders sending a sudden flood of mail straight to spam. That is why most exhibitors get no replies after a show.
The fix is to start three weeks early.
Set up the sender address
We register a sender address under your own domain. So when the buyer sees the email, it is from you.
Start small, three weeks early
We send small amounts of mail from that address from the day you sign up. Slowly ramping, every week.
Build the trust before the show
By show day, Gmail, Outlook and the European providers see your sender as legitimate. Follow-ups land in the inbox, not in spam.
Send the real follow-ups
When you have hundreds of leads to email, the sender handles the volume because it has been ramping for weeks.
Lucía replies in Spanish twenty minutes later. Because the email she received was, too.
Estimada Lucía, Gracias por acercarse a nuestro stand hoy. La ficha de variedades y calibres que pidieron está adjunta. GlobalG.A.P. y Organic en regla, MOQ un palé, plazo de entrega 4 semanas...
Gracias, la ficha está clara. Queremos organizar una llamada para hablar de volúmenes y ventana de temporada para Q1...
Reply received · qualified category buyer · meeting requested
The order that closes in December. Was a Tuesday afternoon at your booth.
When Lucía's purchase order goes through, you see which booth conversation it started from. So the next show is even better.
- 06 OctBooth conversation, Hall 7
- 06 OctVariety sheet sent, Spanish
- 07 OctReply received, video meeting requested
- 21 OctSample shipment delivered to Madrid
- 12 DecSeasonal purchase order received
Tell us your booth number. We start setting up tomorrow.
Twenty minutes. We come back the next day with a plan and a price.