Fruit Attraction 2026
An AI booth assistant for the global produce trade. Speaks every language your buyers do. Set up before you arrive.
Fruit Attraction brings 2,000 exhibitors and 90,000 produce professionals to Madrid. Importers, exporters, supermarket category buyers, distributors and cold-chain leads from 140 countries. Spanish is the language of the floor, but the biggest seasonal contracts close in the buyer's first language. Your team does not speak all of them. We put an AI booth assistant on your stand that does.
Most exhibitors lose deals not because their fruit is wrong. They lose because the buyer could not get answers on varieties, calibres and certifications in their own language.
90,000 buyers, 140 countries
Across three days and eight halls. Buyers walk dozens of stands a day. Your team has thirty seconds to prove the variety, the calibre and the certification fit before they move on.
Buyers in nine languages
Spanish, English, French, Italian, Portuguese, Arabic, Russian, Mandarin, German. A Spanish-floor booth that cannot switch languages loses the big GCC and Asian import orders.
Three days, then the season moves
Fresh food sales follow the season. If your offer lands in spam, the buyer may choose someone else first. A quick reply in their language helps you stay in the deal.
Three phases. Each one needs the platform set up correctly. Click any phase for the depth.
Your team does what only humans can. We do everything else.
The waste at a produce show is having your best commercial lead answer the same first questions all day. Varieties, calibres, certifications, MOQs, season windows, cold-chain lead times. In languages they barely speak.
- Greets the category buyers and importers who came to see you
- Closes the commercial deals worth closing
- Quotes price, volume and incoterms after qualification
- Builds the long supplier relationships only humans can
- Talks to every walk-up buyer in their own language
- Answers variety, calibre, certification, MOQ and season questions
- Captures the lead, the company, and the programme they wanted
- Keeps reaching out for 30 days, in the buyer's language
The global produce trade show. These figures are from the organisers and recent editions.
Tell us your booth number. We start setting up tomorrow.
A twenty-minute call. Bring your booth number, the buyer markets you expect, and your variety and certification data. We come back the next day with a setup plan, the timeline, and the price for your Fruit Attraction deployment.