Before · three weeks out
Most exhibitors are printing variety sheets. Yours is being prepared.
The best booths start work weeks before Fruit Attraction. We set up Fairshift before you reach IFEMA. We teach the assistant your products and quality papers. We also prepare follow-up email to help it reach each buyer.
Three weeks of work. All of it before you arrive in Madrid.
Email warmup
We start preparing your follow-up email weeks in advance.
Gmail, Outlook, and other providers may distrust a new sender. We send a few emails from your address for several weeks. This builds a healthy email history before show day.
So Lucía reads your variety sheet twenty minutes after the show ends. Not never.
Knowledge ingestion
We teach the assistant your varieties.
We load every variety, calibre, certification (GlobalG.A.P., IFS, BRC, Organic), season window, MOQ and cold-chain lead time into the assistant. By show day it answers almost any produce question, in the buyer's language.
So no buyer walks past because nobody is free to answer them.
Persona briefing
The assistant learns how your team sells.
We hold two short calls with your sales lead. By show day, the assistant uses your team's words. It also knows when to call a senior account manager.
So the assistant sounds like one of your people, not a generic AI.
Language packs loaded
We tune it for the buyers you will see.
You tell us which markets you expect. We make the assistant fluent in those languages, in their natural accent, not robot-translated English. Produce and certification vocabulary preserved.
So buyers stop walking away because nobody speaks their language.
Hardware shipped to IFEMA
We bring everything to your stand.
Kiosk and staff tablet shipped to your booth a week before. Branded with your logo. Customs cleared into the EU. Plugged in by us during booth setup.
So you walk in Tuesday morning and there is nothing left to do.
Booth team trained
Thirty minutes of training. Three days of leverage.
Your team learns how to bring a buyer to the assistant and use the staff tablet. It also learns when to step into a serious talk about volume or seasons. Training takes one video call and one setup walk-through.
So when the show opens your team already knows what to do.
Setup begins 15 September 2026. Three weeks before the doors open. Tell us your booth number before then.
Each step depends on the one before it. Email warmup alone needs three weeks. Booking on 29 September means a compromised setup, not a faster one.