During · 6 to 8 October 2026
The doors open. Giulia walks in. Chen walks in. Your booth is ready for both.
For three days the buyers walk past your stand at a rate of one every thirty seconds. Most of them prefer their first language for a serious technical or regulatory conversation. The assistant handles the first conversation in their language. Your team only steps in when there is a real specification or dossier to negotiate.
Two scenes from a Tuesday on the floor. Giulia in the morning. Chen in the afternoon.
Giulia walks up to your booth.
She is business-development lead at an Italian CDMO looking for a partner API. She prefers Italian. Your team is from India. Without the assistant, they would smile and watch her keep walking. With the assistant, she has a real conversation about DMF status and capacity.
So buyers stop walking past because nobody speaks their language.
Chen has been walking the floor for three hours.
He is API procurement director at a pharma group in Shanghai. By your booth he has met forty suppliers. The assistant greets him in Mandarin and pulls up your specification and COA. The conversation is already different.
So the buyer placing the biggest order remembers your booth.
The assistant does the first hour of every conversation. Your team does the last twenty minutes.
The assistant handles the first product talk. It learns what the buyer needs before your team steps in. Your team can then focus on the real product and price details.
- Greets every walk-up in their own language
- Answers specification, COA, DMF, MOQ, lead-time and pharmacopoeia questions
- Captures the lead, the company, and the dossier they wanted
- Sends a thank-you email the same evening, with the specification PDF attached
- Steps in when the assistant flags a serious procurement lead
- Negotiates specification, capacity, lead time and price
- Discusses regulatory support, DMF and CEP, audit timelines
- Hands out physical samples and technical brochures