After · 30 days post-show
The show ends Thursday. Most exhibitors lose their leads by Monday. Yours keep working.
Sending hundreds of new emails at once can send many to spam. We prepare the sender and watch email health. Follow-up runs in the buyer's language for 30 days. Each message can include the right product sheet and quality report.
Every lead from your booth gets the same five-touch follow-up. In their language. From you.
Short, technical, patient. No daily blasts. The right touches at the right time, until the buyer either replies or quietly drops off.
A short thank-you arrives the same evening, in the buyer's language, with the exact specification and COA they asked about attached.
Anonymized case studies of similar buyers who placed orders. Same language. References to the capacity and regulatory question they raised.
If they have not replied yet, a soft check-in. Same language, no pressure. Mention the production slot window narrowing for Q1 supply.
If they engaged at all, an invite for a video call with your senior scientist or a manufacturing-audit slot.
One last warm note. By this point either you have a serious RFQ in motion, or the buyer is not ordering this season.
A new email address sending 200 messages in one day looks exactly like spam.
Gmail, Outlook and European providers filter unfamiliar senders sending a sudden flood of mail straight to spam. That is why most exhibitors get no replies after a show.
The fix is to start three weeks early.
Set up the sender address
We register a sender address under your own domain. So when the buyer sees the email, it is from you.
Start small, three weeks early
We send small amounts of mail from that address from the day you sign up. Slowly ramping, every week.
Build the trust before the show
By show day, Gmail, Outlook and the European providers see your sender as legitimate. Follow-ups land in the inbox, not in spam.
Send the real follow-ups
When you have hundreds of leads to email, the sender handles the volume because it has been ramping for weeks.
Giulia replies in Italian twenty minutes later. Because the email she received was, too.
Gentile Giulia, Grazie per essere passata al nostro stand oggi. La scheda tecnica e la COA dell'API che ha chiesto sono allegate. DMF disponibile, MOQ 25 kg, tempo di consegna 6 settimane...
Grazie, la scheda tecnica è chiara. Vorremmo fissare una chiamata per parlare di capacità e supporto DMF per Q1...
Reply received · qualified procurement lead · meeting requested
The order that closes in December. Was a Tuesday afternoon at your booth.
When Giulia's purchase order goes through, you see which booth conversation it started from. So the next show is even better.
- 06 OctBooth conversation, Zone 3
- 06 OctSpecification + COA sent, Italian
- 07 OctReply received, video meeting requested
- 21 OctManufacturing audit completed
- 12 DecPurchase order received
Tell us your booth number. We start setting up tomorrow.
Twenty minutes. We come back the next day with a plan and a price.