Fairshift, at the show

CPHI Milan 2026

6 to 8 OctoberFiera Milano, ItalyThe global pharma flagship2,500+ exhibitors

An AI booth assistant for global pharma buyers. Speaks every language your buyers do. Set up before you arrive.

CPHI Milan is the global flagship. 2,500 exhibitors and 60,000 pharma professionals descend on Fiera Milano for three days. API buyers, CDMO leads, formulators, QA and regulatory, distributors from every region. English is the lingua franca, but the biggest orders still close in the buyer's first language. Your team does not speak all of them. We put an AI booth assistant on your stand that does.

Why this show is hard to win

Most exhibitors lose deals not because their molecule is wrong. They lose because the technical conversation stalled the moment the buyer switched out of English.

01

60,000 buyers, 150 countries

Across three days and a dozen halls. Buyers walk dozens of stands a day. Your team has thirty seconds to prove the technical and regulatory fit before they move on.

02

Buyers in every pharma language

Italian, German, French, Spanish, Mandarin, Hindi, Portuguese, Russian, Arabic. English works, but the serious procurement conversation happens in the buyer's first language.

03

Three days, then they fly home

Pharma follow-up is famously slow. If your specification and COA land in spam the week after, the deal is lost. The buyer has already shortlisted the three suppliers who replied first.

Who does what

Your team does what only humans can. We do everything else.

The waste at a global pharma show is having your best scientific sales lead answer the same first questions all day. Specifications, COAs, DMF status, MOQs, lead times, pharmacopoeia. In languages they barely speak.

Your booth team
  • Greets the procurement leads who came to see you
  • Closes the technical and commercial deals worth closing
  • Quotes price, lead time and terms after qualification
  • Builds the long supplier relationships only humans can
Fairshift
  • Talks to every walk-in buyer in their own language
  • Answers specification, COA, DMF, MOQ and lead-time questions
  • Captures the lead, the company, and the dossier they wanted
  • Keeps reaching out for 30 days, in the buyer's language
The show, in numbers

The global pharma flagship. These figures are from the organisers and recent CPHI Worldwide editions.

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Exhibitors
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Zones
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Pharma professionals
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Days on floor

Tell us your booth number. We start setting up tomorrow.

A twenty-minute call. Bring your booth number, the buyer markets you expect, and your product and COA data. We come back the next day with a setup plan, the timeline, and the price for your CPHI Milan deployment.