Capability · Convert
Outbound that lands. Inbound that closes.
Fairshift sets up inboxes, safe send limits, messages, tests, and result tracking. Every sent message stays linked to the right lead.
Bring your list. Or use ours.
Many sales tools expect you to bring a buyer list. Your list may be old or missing. Fairshift combines data from several business sources. Search by trade, place, job, or company size. Use your list, ours, or both.
Segment any way
Industry, region, role, company size, tech stack, employee count, hiring signals.
Verified, not scraped
Multi-source verification with bounce-rate-tested email validity. Updated continuously.
Audience builder
Save segments as reusable audiences. Sync into sequences and broadcasts in one click.
Bring your own
Upload an existing CRM export or blend your own account list with Fairshift data.
Bring your inboxes. Or we provision them.
Each message leaves a real inbox linked to your domain. A real person can step in when a reply arrives. Fairshift does not use shared sender pools or other shortcuts.
BYO mailboxes
Connect Google Workspace, Microsoft 365, or any IMAP/SMTP provider. We verify DNS and SMTP credentials before the first send. Per-mailbox throttling, per-mailbox personas.
Provisioned mailboxes
Need fresh inboxes? We provision domains and Workspace mailboxes for outbound, configure DNS, and pre-warm them through our network. Add inboxes as volume grows.
Multi-mailbox rotation
Sequences rotate across multiple inboxes per persona to spread send volume and protect reputation. Reply detection is unified - every reply lands in one inbox view regardless of which mailbox sent.
DMARC. SPF. DKIM. Checked before the first send.
Most cold-email pain is preventable. We verify DNS records before you send a single message. We watch sender score, bounce rates, and blocklists in real time. We pause when reputation dips and tell you why.
DNS pre-flight
Before the first send, we run DMARC, SPF, and DKIM checks on every connected domain. Misconfigurations get flagged with the exact record to add. Sends are blocked until DNS is clean.
Sender score monitoring
We watch sender reputation across mailbox providers. If a score drops, the system pauses outbound from that mailbox and surfaces the cause - recipient complaints, spam-trap hits, or volume spikes.
Bounce handling
Hard bounces remove a recipient from active sequences automatically. Soft bounces back off with exponential delay. Bounce rate per mailbox is one metric you can see at a glance.
Blocklist watch
Real-time monitoring of major blocklists (Spamhaus, Barracuda, SORBS). If a domain or IP appears, the system stops sending and notifies you with remediation steps.
Automatic ramp. Built in, not bolted on.
New inboxes start with a few messages each day. The number grows over several weeks. Real Fairshift inboxes send and reply to each other to build a healthy email history.
- Standard ramp: 5 sends/day → 50/day over 4 weeks. Adjustable per mailbox.
- Reply rate target: 20%+ on warming sends. Keeps mailbox providers seeing real engagement.
- Pause-on-real-volume: warming auto-throttles when real outbound starts using the mailbox at scale.
- Skip-warming flag: connect a mailbox that's already established and tell us. We monitor reputation but don't ramp.
Multi-step. Personalized. Stops the moment a reply lands.
A sequence is a multi-step plan with branches. A broadcast is a one-to-many send. Both run through the same agent, the same mailboxes, and the same reply detection. The same logic that handles inbound replies stops outbound the moment intent shows up.
Outbound brings them in. Inbound closes them.
A high open rate means little if no one answers a reply. Fairshift uses the same agent and buyer record for sent and received mail. It can answer as soon as a buyer replies.
Form-fill response, in seconds
A lead fills your widget, lands in the pipeline, and gets a personalized first-message in their language within 30 seconds. The conversation that converted is the same conversation that captured.
Replies, qualified live
When a sequence reply lands, the agent reads the full thread, the recipient profile, and prior interactions - then replies in tone and language. No queue, no handoff to a human SDR for basic qualification.
Inbound voice that books
Customers calling your number reach a sub-second-response voice agent that knows them, qualifies them, and books a slot on a real calendar. No phone tree, no IVR, no callback game.
Live qualification on every channel
The agent asks the right disqualifying questions before booking the meeting. Time-wasters get answered politely; real intent gets the calendar. Your sales team's calendar fills only with calls worth taking.
Test what's working. Promote what wins.
Test subject lines, first lines, send times, and message steps. The dashboard shows whether a test led to more replies and sales, not just more opens.
Multi-arm variants
Run 2-5 variants of any step in parallel. Statistical significance is computed live; the winner gets auto-promoted once confidence threshold is hit.
Tied to revenue
Variant performance is measured at every funnel stage - opened, replied, booked, closed-won. A variant that opens 30% better but closes 10% worse loses.
Holdout segments
Reserve a percentage of your audience as a control group. Compare incremental lift, not absolute numbers. Real causality, not coincidence.
Every send tied back to revenue.
Sales email should link back to real deals. Fairshift records each send, open, reply, and meeting with the right deal. It can also send sale events back to your ad tools.
What growth and ops engineers ask before signing.
Six questions specific to outbound infrastructure.
How many mailboxes can I run on one Fairshift tenant?
Do you provide warmup or do I need a third-party tool?
Will more of my emails reach the inbox?
Can I run sequences in 90+ languages?
How does Fairshift protect my email domain?
Do I need a separate CRM, or is Fairshift my CRM?
Outbound infrastructure that holds at volume.
Bring a domain, a list, and a goal. We'll wire mailboxes, warming, sequences, and reporting in your demo session.