Layer · Conversion
Every interaction feeds the same pipeline.
Captured. Qualified. Sequenced. Booked. Closed. One unified record per customer, across calls, chats, kiosks, and cold outreach. Attribution that closes the loop back to the ad that started it.
One lead, end to end.
A typical inbound lead, every touchpoint logged. Channel, language, sequence step, booked slot, closed deal. One customer record. One source of truth. Attribution back to the ad that started it.
Asks about volume pricing. The agent detects Spanish from the first word and answers in Spanish.
The agent recognizes the cross-sell, fetches the demo specs, and offers a callback Thursday morning.
Sequenced reminder with the Thursday slot, in Spanish. Calendar invite attached.
Same agent voice, reads back Tuesday's quote, answers two new questions about logistics, books the order.
Deal moves to closed-won. Source: WhatsApp ad. Touchpoints: 4. Time-to-close: 70 hours. The dashboard updates in real time.
Sequences. Broadcasts. An agent that runs them.
Conversion isn't only inbound. The same agent that answers customer questions can run multi-step sequences, send broadcasts to segmented audiences, A/B test subject lines, and stop the moment a reply lands.
Sequences
Multi-step nurture across email and WhatsApp. Pauses on reply. Resumes on intent signal. The agent writes step 2 differently if step 1 was opened.
Broadcasts
Audience-segmented one-to-many sends. Compose once, deliver in the recipient's language, schedule by timezone or behavior trigger.
Live experiments
A/B subject lines, opening lines, send times, sequence lengths. The dashboard shows lift in the same view as your conversion funnel.
Every closed deal traced back to the touch that started it.
Last-click attribution is a guess. Fairshift records every touchpoint, in order, with timestamps. The dashboard shows first-touch, last-touch, and time-decayed attribution side-by-side. Ad platforms get conversion events back via native integrations.
One pipeline. One source of truth. Closed-loop attribution.
Inbound and outbound feed the same pipeline. The same agent reads, writes, sequences, and reports. The dashboard you see at the end is the dashboard the agent is writing to all day.
Conversion needs interaction first. That's where customers arrive.
Voice, chat, WhatsApp, email, kiosk, social DMs. Every customer message reaches one agent that knows them.
See it close on your pipeline.
30 minutes. We'll wire one real lead from your channels into the dashboard, end to end. You watch the whole thing happen.