Layer · Conversion

Every interaction feeds the same pipeline.

Captured. Qualified. Sequenced. Booked. Closed. One unified record per customer, across calls, chats, kiosks, and cold outreach. Attribution that closes the loop back to the ad that started it.

Funnel - live
4 stages
Captured1,420
Qualified312
Booked84
Closed29
Closed-won · attributed to first touch
The pipeline view

One lead, end to end.

A typical inbound lead, every touchpoint logged. Channel, language, sequence step, booked slot, closed deal. One customer record. One source of truth. Attribution back to the ad that started it.

SM
Sofía M.
Procurement · Madrid, Spain
Spanish · 4 touches · 70 hrs to close
Source
WhatsApp · search ad
Tue · 11:14 AM
WhatsApp
Sofía messages from a search ad.

Asks about volume pricing. The agent detects Spanish from the first word and answers in Spanish.

Lead captured · qualified · contact created
Tue · 11:18 AM
WhatsApp
She asks about the on-site demo kit.

The agent recognizes the cross-sell, fetches the demo specs, and offers a callback Thursday morning.

Cross-sell surfaced · callback scheduled
Wed · 09:00 AM
Email
Confirmation email goes out.

Sequenced reminder with the Thursday slot, in Spanish. Calendar invite attached.

Sequence step 1 · delivered
Thu · 09:02 AM
Voice
Sofía calls. The agent picks up the thread.

Same agent voice, reads back Tuesday's quote, answers two new questions about logistics, books the order.

Illustrative journey · order placed · example $48K value
Thu · 09:08 AM
PipelineClosed-won
Closed. Logged. Attributed.

Deal moves to closed-won, traced back to the first WhatsApp message. The dashboard updates in real time.

Attribution recorded · webhook emitted
Outbound, too

Sequences. Broadcasts. An agent that runs them.

The same agent can answer new messages and send follow-up. It can send a set of steps, reach a group, test subject lines, and stop when a buyer replies.

Sequences

Multi-step nurture across email and WhatsApp. Pauses on reply. Resumes on intent signal. The agent writes step 2 differently if step 1 was opened.

Email · WhatsApp · SMS

Broadcasts

Send one message to a chosen group. Each buyer gets it in their language and at the right time.

Email · WhatsApp · per-segment timing

Live experiments

A/B subject lines, opening lines, send times, sequence lengths. The dashboard shows lift in the same view as your conversion funnel.

A/B · multi-arm · auto-promote winner
Learn how Fairshift sets up inboxes, protects email health, and tests messages.
Read the outbound deep dive →
Attribution that closes the loop

Every closed deal traced back to the touch that started it.

One final click does not tell the full story. Fairshift records each buyer touch in order and with a time. The dashboard shows which touches helped lead to the sale. It can also send sale events back to ad tools.

First touch
The channel and campaign that captured the lead. Recorded with timestamp, source URL, and UTM string.
Touchpoints
Every interaction in order - voice, chat, WhatsApp, email, kiosk, social - with channel, language, and outcome.
Last touch
The interaction that immediately preceded the closed deal. Captured for last-click reporting.
Time decay
Touchpoint weight falls off over time. The dashboard shows a time-decayed view alongside first/last touch.
Conversion events back
Closed deals fire native conversion events to Meta, Google Ads, and LinkedIn - closing the loop on ad spend.
CRM handoff
CSV export, REST APIs, and webhooks are available today. Native bidirectional CRM connectors are planned.
What the conversion layer does

One pipeline. One source of truth. Closed-loop attribution.

Inbound and outbound feed the same pipeline. The same agent reads, writes, sequences, and reports. The dashboard you see at the end is the dashboard the agent is writing to all day.

1
Pipeline
Inbound + outbound + cold + organic, same record
5
Funnel stages
Captured · Qualified · Sequenced · Booked · Closed
3
Attribution models
First-touch · last-touch · time-decay, side by side
API
System handoff
Exports · REST API · webhooks today
The other half

Conversion needs interaction first. That's where customers arrive.

Voice, chat, WhatsApp, email, kiosk, social DMs. Every customer message reaches one agent that knows them.

See it close on your pipeline.

30 minutes. We'll wire one real lead from your channels into the dashboard, end to end. You watch the whole thing happen.