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Trade·18 July 2026·4 minute read

SIAL Paris 2026: five days is a long time to stay sharp, and a short time to follow up

SIAL Paris runs 17 to 21 October at Paris Nord Villepinte. Five days and thousands of buyers is a marathon, and the follow-up backlog it creates is where most of the pipeline quietly leaks away.

SIAL Paris 2026 takes place 17 to 21 October at Paris Nord Villepinte (source: SIAL Paris). Five days of it is a test of stamina. By day three the badges blur, the voice notes stop, and the follow-up backlog grows faster than anyone can clear it.

The five-day booth has a memory problem

A food exporter can hold hundreds of conversations across a SIAL week. Without structure, most survive as a stack of cards and a fuzzy recollection of who mattered. The buyer who was ready to place a trial order becomes indistinguishable from the student collecting samples.

Structure beats stamina

  • 01Capture every conversation as a scored lead the moment it happens, so quality is visible in real time.
  • 02Let the stand kiosk handle the repetitive questions about your range, so staff spend their energy on ready buyers.
  • 03Start the follow-up while the show is still on, not the week after.
  • 04Reach each buyer in their language, from a domain that lands in the inbox.

Where Fairshift fits

Fairshift Capture works without internet and scores leads as you go. The kiosk handles repeat questions at the stand. Monsoon starts follow-up in each buyer's language on day one. The messages are already moving before your flight home.

Planning your SIAL follow-up?

See how capture, kiosk and multilingual sequences run as one system on the floor.

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