Fruit Attraction 2026 runs from 6 to 8 October in Madrid. IFEMA plans to invite about 700 buyers and sellers from over 50 countries (source: IFEMA). For fresh fruit and vegetable exporters, those three days can shape the season.
Fresh produce makes the follow-up unforgiving
Your buyer is qualifying for a supply window, not a one-off order. They want your calibres, your certifications, your cold-chain, and your consistency across weeks. That is a lot to cover at a busy stand, and almost all of it has to be repeated in writing afterwards.
What the exporters who book programmes do at the stand
- 01Qualify fast: which market, which retail or wholesale channel, which window, which certification bar.
- 02Capture it structured, not as a business card in a pocket.
- 03Promise a spec sheet in the buyer's language, and actually send it that evening.
- 04Keep a warm line open through the pre-season, because the buyer decides weeks after Madrid.
Where Fairshift fits
On the show floor, Capture saves who the buyer is and what they need. It also scores each lead, so the best ones are easy to spot. Monsoon then sends product and quality facts in the buyer's language. Follow-up keeps your offer in view until the buyer chooses.
See how on-floor capture and multilingual follow-up hold a perishable-goods buyer through the season.
Open the Trade Desk