CPHI Milan 2026 runs 6 to 8 October at Fiera Milano, with visitors from 166 countries (source: CPHI). Your booth staff can probably cover English and one or two more. Your buyers arrive speaking dozens.
The cost of the language gap is invisible
The loss may not look like a lost deal. The buyer may cut the talk short or take a card to be polite. A buyer in Japan or Turkey may set aside an English follow-up. The interest was real, but the language was wrong.
What multilingual actually has to cover in pharma
- 01The first conversation, at the stand or on a lobby kiosk, in the buyer's language.
- 02The follow-up email and WhatsApp in the same language, holding your house quotation format.
- 03The technical questions that decide the deal: specifications, certificates, regulatory status, lead times.
- 04The patient sequence afterwards, still in language, until the buyer's cycle closes.
A kiosk can greet each visitor in their language. It can answer common questions about your products and quality papers. It also saves who the visitor is and what they want. This gives the booth help in more languages without flying in more staff.
Where Fairshift fits
Monsoon works in more than 90 languages. It uses the same approved facts on the booth kiosk, WhatsApp, and email. The buyer hears one clear voice from the first hello to the closed order.
Create a workspace and watch Fairshift answer in the languages your buyers actually use.
Create your workspace