After · 30 days post-show
The show ends Saturday. Most exhibitors lose their leads by Tuesday. Yours keep working.
Every lead from your booth gets the same five-touch follow-up. In their language. From you.
Short, warm, patient. No daily blasts. The right touches at the right time, until the buyer either replies or quietly drops off.
A short thank-you arrives that evening. It uses the buyer's language and the name of the person they met.
Product sheet, prices, certifications. PDF in their language. References to the exact items they asked about at the booth.
If they have not replied yet, a soft check-in. Same language, same warmth, no pressure.
If they engaged at all, a calendar invite for a fifteen-minute call with the right person from your team.
One last warm note. By this point either you have a deal, or the buyer is not buying this season. Either way you know where you stand.
A short thank-you arrives that evening. It uses the buyer's language and the name of the person they met.
Product sheet, prices, certifications. PDF in their language. References to the exact items they asked about at the booth.
If they have not replied yet, a soft check-in. Same language, same warmth, no pressure.
If they engaged at all, a calendar invite for a fifteen-minute call with the right person from your team.
One last warm note. By this point either you have a deal, or the buyer is not buying this season. Either way you know where you stand.
A new email address sending 200 messages in one day looks exactly like spam.
Gmail and Outlook filter unfamiliar senders sending a sudden flood of mail straight to spam. That is why most exhibitors get no replies after a show.
The fix is to start three weeks early.
- 01
Set up the sender address
We register a sender address under your own domain. So when the buyer sees the email, it is from you.
- 02
Start small, three weeks early
We send small amounts of mail from that address from the day you sign up. Slowly ramping, every week.
- 03
Build the trust before the show
We gradually prepare the sender address and monitor deliverability. Inbox placement cannot be guaranteed.
- 04
Send the real follow-ups
When you have hundreds of leads to email, the sender handles the volume because it has been ramping for weeks.
Wei replies in Mandarin twenty minutes later. Because the email he received was, too.
A buyer is more likely to share an email when it uses the right language. A person writes and checks the message. It also uses the right product terms.
So the RFQ that lands in August is the conversation you had on day three.
感谢您今天来到我们的展位。您询问的高速灌装线规格表附在下方。每小时产能 24,000 瓶,占地 18 平米...
谢谢, 我们想约一个电话讨论交期和现场调试方案...
The order that closes in September. Was a Thursday afternoon at your booth.
When Wei’s purchase order goes through, you see which booth conversation it started from. So the next show is even better.
Tell us your booth number. We start setting up tomorrow.
Twenty minutes. We come back the next day with a plan and a price.