CPHI South East Asia 2026
An AI booth assistant for pharma buyers. Speaks every language they do. Ready before the doors open.
CPHI South East Asia brings 400 exhibitors and 10,000 pharma professionals to Bangkok. API buyers, formulators, CDMO leads and distributors from across ASEAN, India, China and Korea. Most prefer their own language for a technical or procurement conversation. Your team does not speak all of them. We put an AI booth assistant on your stand that does.
The show opens in days
Most booths are still ordering signs. Yours can still get an assistant that speaks each buyer's language. It also follows up before they fly home.
Even a week out, the booth side can be running by opening day. Talk to us now.
The biggest API orders do not go to the best product. They go to the booth that answered first, in the buyer's own language.
Buyers in nine languages
Thai, Mandarin, Bahasa, Vietnamese, Korean, Japanese, Hindi, Spanish, English. A booth that only speaks English loses the biggest API orders to the supplier who answered in the buyer's own language.
Technical buyers, not browsers
They came for COAs, specifications, DMF status, MOQs and lead times. If no one on your stand can answer in their language inside the first minute, they keep walking.
Three days, then they fly home
Pharma follow-up is often slow. A prompt specification follow-up in the buyer's language keeps the RFQ moving while the meeting is still fresh.
Three things. One ready this week. Two that run the moment the show opens, and for thirty days after.
Still set up this week
We can still load your products, COAs, and product sheets before opening day. We also teach the assistant how your team sells. Then we pair Capture with your booth. This part does not need three weeks.
Runs at the show
The assistant greets each visitor in their own language. It answers product and order size questions from your data. It saves the lead and alerts your team when a real buyer appears.
Runs after the show
Follow-up emails go out in each buyer's language, spec sheets and COAs attached, sequenced over thirty days. The earlier we start the sender warmup this week, the cleaner those emails land.
A pharma buyer is far more likely to reply when the specification sheet arrives in their first language. Written by a person, not machine-translated.
Pharma sales take time and trust. A useful product sheet in the buyer's language can start the deal well. Many sellers send a basic English email two weeks late. By then, the buyer may have asked someone else for a quote.
陈经理，感谢您今天来到我们的展位。您询问的 API 规格书与 COA 已附在下方。DMF 状态齐备，MOQ 25 公斤，交期 6 周……
谢谢，规格没问题。我们想约个电话讨论 Q3 的订单量和注册支持……
Reply received · qualified buyer · meeting requested
ASEAN's pharma innovation hub. Figures from the organisers, cphi.com.
Tell us your booth number. We can still have you running by opening day.
Fifteen minutes. Bring your booth number and the buyer markets you expect. We come back the same day with what we can still stand up before 8 July, and the price.